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The prototype images of Hexa look really promising. And no doubt, Aria was a competitive package.

The main thing that Tata misses ALL THE TIME is the quality of the bits and pieces they use inside. Consistency of design and price tag worthiness is something they decide to miss on every time.

Look at the Zest - promising vehicle.. celebrating a one year mark already.. how well did it fare?

I know owners who still complain about the tiny bits of this car and big things like plastic quality inside the cabin and practicality.

The design theme on the Zest, Bolt on the inside is very good indeed. The problem with Tatas start when you are into the ownership. Power-windows acting funny. Some tail lamp conking off for no known reason. Water accumulating into the tail lamps and mist on the headlamps. Rubber beading coming off. Wiper relay not working etc.. these things don't just dilute.. but actually nullify the ownership experience.

Unless Tata come up with a solid quality control procedure and actually look into such things to ensure the ownership experience is not just better than their current levels, but comparable to its competition, there is not going to be a good response from the private ownership for this brand. These vehicles will continue to be sold commercially and scrapped after 3-4 yrs of use.

Hope this does fairly well.

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Image Courtesy: http://www.indiancarsbikes.in

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I agree Neeraj.

Having owned Safari for last 7.5 yrs, I can say that their customer service is their weakest link, followed by inconsistent quality.

The same is with Mahindra but they seem to have improved both in customer service and also on product quality.

Morever, Tata have been really slow in getting new product to market. And even when they got new product like Zest/Bolt, they still resembled somehow old product like Indica (the egg shaped shell design).

With such instances, it's pretty apparent from Tata's domestic sales that people still are not willing to put their money on them and sees their effort as half-hearted.

Building a brand equity is the toughest job for Tata.

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Totally agree with librankur. Atleast since last 1 year we are hearing about expected launch but Tata is not launching Hexa.

The brand HEXA itself is not very strong  .If Tata lanched Hexa along with new Innova than Hexa could get it's share of free publicity. 

New Innova is already burning the sales chart and people have blind faith in brand Innova.

Though Hexa may be having lot many features than Innova Crysta but main factor that may attract people to Hexa would be Price.    

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What i heard on several other forums is that Tata is still fine tuning Hexa based on media and other drives that are happening countrywide.

Official launch on Jan 2017.

But again this leaves me in a doubt if they are still making changes to product then what will be the outcome ?

Main problem with Tata has been half baked products with poor service as follow up.

They just can't fight out Innova/Xuv based on pricing alone.

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Aria was a dud product from Tata due to high price, Brand image and strong competition from Innova. 

Hexa should boast about it's feature as we hear that Hexa has got some features similar or taken from Range Rover.

It is also to be seen how Hexa is positioned.   

While Innova Crysta is purely urban MUV having more focus on comfort features Hexa seems to have features that makes it capable to go offroad.

Tata need to educate the prospective customers about exclusive features of Hexa that Innova Crysta is lacking to attract them towards Hexa. 

Also I hope that TATA will differ from introducing HEXA base version without the alloy wheels and side cladding.

Hexa with current set of alloys and side cladding looks best and Tata should retain them same even in the "Base" version.   

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Let TATA's launch anything if the quality of parts used in their models, accountability of the dealership and after sales services isn't good then they will again loose and go into losses.

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Spotted the XTA variant in Delhi , was a demo car of a Delhi Dealer.

Will always remind you of the Aria from the outside, no matter how much chrome you put in its styling and badging.

Was admiring it for a while when i spotted a black Tuscon and started chasing it instead.

In a flash the Hexa started to look OLD

(My first On Road spotting of both cars)

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10 hours ago, librankur said:

Will always remind you of the Aria from the outside, no matter how much chrome you put in its styling and badging.

Exactly my thought, no matter how much Tata has given it a makeover, it still very much reminds you of the Aria.

Though I appreciate efforts of Tata and how much they have improved over years, but I still feel they should have gone all out and given a all new design (like Mahindra did with XUV). Tiago is a very good example as to how a all new good design makes things different.

We already have examples like Mobilio/BR-V, where mere makeover was not enough (specially for market duds).

Edited by sachins

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XTA- 6 seat was offered for test drive at TATA Hexa dealer

Recently I hv driven manual & Auto Innova crista also.

Hexa is really nice,smooth,good Gr clearance....Just hoping [14.5--16.5 XTA].. good prizing by TATA.

Fuel economy is point of consideration as 2.2 XTA HEXA should be more cost effective over 2.8 Zx Crista.

 

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@V V N can Hexa and Innova be compared? As per the autocar hexa is a crossover and Innova is a van. The features in Hexa are definitely more even compared to any SUV. Toyota is known for its reliability.

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Tata has just launched an update for the Hexa. The additional equipment includes a new 7-inch infotainment screen from the Tiago XZ+, which features Android Auto with a 10 speaker JBL stereo system in all variants above XM. The Hexa also receives new paint options with dual tone finishes in the XT variants. The interiors of these variants now also see the addition of a chrome surround for the AC vents and infotainment screen and a black finish on the lower part of the steering wheel.

The XMA and XTA variants on the updated Hexa now come with the 19-inch diamond-cut alloy wheels while the mid- and higher-spec manual variants – the XM, XM+, XT and XT 4x4 – get the 16-inch Charcoal Grey alloys.

Mechanically the car remains unchanged, though these updates have translated in a price increase of Rs 20,000 on all the XT variants, the rest of the range remains the same. The range starts from Rs 12.99 lakh. What do you all think of the updated Hexa?

More info here: https://www.autocarindia.com/car-news/refreshed-tata-hexa-launched-at-rs-1299-lakh-411710

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