PrancingHorse

The Tata 407 - An iconic truck

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tata407celebration1.jpg

In the mid 80s, India saw a swarm of new LCVs hit its shores. All of these were in collaboration with Japanese giants. DCM tied up with Toyota, Eicher joined forces with Mitsubishi, the Allwyn Nissan and the Swaraj Mazda to name a few. But in those days, these were expensive to buy and maintain.

In 1986, Telco which we now know as Tata Motors launched the 407 LCV and over the years it took the market by storm. It was easier to buy and live with than its Japanese counterparts and most important of all, it was by an Indian manufacturer. Since its, launch it has sold over 5 lakh copies of the 407 in different avtaars from trucks to mini buses, from tippers to defence vehicles.

The 407 celebrated 25 years of production in 2011. To keep up with the times, Tata added CNG powered engines to the lineup in 2009 and common rail units were introduced in 2010. The 407 is still the best selling LCV in India after all these years. The Japanese LCVs are hardly seen around these days.

This thread is my tribute to this iconic truck. Im sure many of us here have some memories of this winner from Tata Motors. Lets hear about them.

On a personal note, its a personal wish to get a chance to drive one of these someday.

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The 407 is still preferred by many fleet owners because of the front nose styling. Which according to them is a bit safer than the LPT variants.

New Generation LCVs from Tata are already being tested. But I am sure the 407 will continue to be offered in our market for atleast two decades more!

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