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The Honda Amaze. Should Maruti's D'zire be worried?

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The Maruti D'zire has enjoyed super success in the Indian market. The Maruti brand name, a very fuel efficient diesel engine and stellar after sales service makes it unbeatable. But things could change with the Honda Amaze on the horizon. A sub 4 metre sedan based on the Brio with a diesel engine, Hondas first for India will take the fight directly to the Dzire. All Honda needs to do is price it right. Word is that there will be heavy localisation from day 1 itself and being sub 4 metre will get the Amaze added benefits too.

Should Maruti be a worried lot? Will the Amaze be the car that will be a game changer for Honda ?

What do you think?

Read Honda Amaze review here

Read Swift Dzire review here

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Amaze will be powered by a 1.5-litre diesel whereas Dzire comes with a 1.3; 200cc could make some difference in performance for sure but lets not forget the fine-tuning that Maruti has done to the MultiJet which makes the Dzire diesel a very smooth and efficient performer. Take a drive of the same engine equipped Punto or any other non-Maruti product and you will feel the difference.

I hope that since this is Honda's first small-capacity diesel, especially for India, Honda sorts out all the initial teething problems and small niggles related to the engine well before the launch. Else it may give Honda a bad impression right from the word go as far as diesel engine goes.

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i think the amaze will be priced higher than the dzire. Honda lovers are sure to love it , but many people who see practical buying cannot ignore the dzire . The dzire's sales are sure to be affected , but not by a big margin for maruti to be worried as both cars focus on different customers.

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there are two schools of thoughts

1. if priced above Dzire, it will directly target Honda City. only hard core City fans or Premium car buyers will go for City. its up to honda whether they want to risk their best selling City's sales...

2. since amaze is fixed geometry turbo, it will not excite an enthusiast. which will not affect both City's and least affect dzire's sales.

these are just my thoughts though...

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Honda likes to sell its products in India for a premium because it has somehow managed to get tagged with the idea of a premium car maker though it sells two wheelers which are not considered premium. So I feel the price of the Honda Brio Amaze will be significantly higher than the Swift Dzire. And that means people will still prefer the Maruti. And also remember that the Brio hatchback has not made any dents in the sales of the Swift hatchback; though the argument will be that it does not have a diesel engine yet. While that is true, the difference in the numbers is very, very wide and only the absence of a diesel engine cannot account for that kind of a gap.

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Gone are the days when Honda products were treated as luxury items atleast in india which has over the years emerged as a Diesel vehicle crazy country.

Honda can be itself seen fighting for its survival ,it no longer enjoys the luxury of overpricing, its upcoming premium offerings without a diesel option are already being frowned at aka new CRV , other existing ones are dying a slow death. aka Civic

Honda City its other so called premium car is being offered in CNG which somehow makes it no longer premium,these cars are talking about an ECO MODE another sigh they are no longer a premium car.

Jazz fell through the same cliff and it was only when they relaunched this small beauty at a lesser price did it actually start clocking some sales.

Honda better be careful what it is getting into , its hard to compete with Suzuki in india when it comes to small cars , Suzuki will always remain a car for the masses a feet no other small car manufacturer can ever match.

Its a no brainer that now Honda with a Diesel Engine will have a definite edge but in these times of competitive pricing even a better product does not find huge takers ,to warrant the cost of the investment Honda did it better price the product bang in the middle of Suzuki offerings , its no use to first price a product at a premium and then in a some months time start giving out cash discounts and LCD tvs to boost sales , like what they did with the BRIO

I personally feel pricing your product right in the middle will give every buyer one less excuse to part ways from your so called premium product offering , the Brand Name of the Honda is a premium enough when it comes to equally priced product, so Honda this time be a little less greedy and price your product well otherwise you will also keep waiting for December clearance sales.

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While it's too early to say anything on Amaze's success in India but given the brand reputation of Honda it will surely make it difficult for Dzire and others.

Having read various review of Amaze after the recently concluded media drive in Japan, it seems to be doing most things right to cause a concern for Dzire (FE diesel engine, better interior and boot space etc).

If expected prices are anything to go by, a 30-40k premium over Dzire and people will lap it up with both hands.

Also, it's worth noting that most of the base models of Honda in India (Brio, City etc) all come up with safety features and more as standard which is not the case of MS or other manufacturers.

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Not really , any way the Maruti is not being able to deliver the Dzire on time ( way too long waiting ) as the production is sometimes down or too slow. The launch of Amaze will not affect the sales as the market & demand for such cars is so huge.

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Can't Say! Customer Response is always unexpected. Pricing is the main factor here. As many say- "Kitne ki hai & Kitna Deti hai". People here are always concerned about the money they are spending.

But HEY!, Honda has been a success only with the petrol models in India. These guys know how to make a car attractive and good looking. The array of cars in Honda is exceptionally beautiful. The downfall of Honda in Indian car market is due to increased competitors and high petrol pricing. Lets see how Honda tackles with pricing factor and regain his status in the market. :)

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Well done Honda. The first pictures look awesome. It looks pretty good unlike the Dzire which looks incomplete in terms of looks to me. This is bound to give the Dzire and Maruti sleepless nights. The Etios will have a tough time too. All Honda needs to do is get the pricing right thats all and this car will fly off the shelves

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More pictures here: http://www.autocarindia.com/Gallery/321455,honda-amaze-photo-gallery.aspx

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Amaze is no doubt a better product than Dzire but I don't think Honda has Maruti' marketing muscle or hunger to push it in the market. Amaze will do well but won't topple Dzire in terms of sales volumes

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Honda has launched Amaze (P) at a starting price of 4,54,000 Baht, Rs 8.19 lakh approx.

S MT: 4,54,000 Baht

S AT: 4,93,000 Baht

V MT: 4,82,000 Baht

V AT: 5,21,000 Baht

In India, Honda will launch only Diesel version first, petrol later on.

Though prices in India will be governed totally differently but i am expecting base Petrol model to start at Rs 5.4 lacs and diesel at +1 lac premium to petrol.

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Swift dzire has no worries from honda as they have already sold many vehicles and the indian customers have full trust in maruti suzuki as it has got a very great success since the start and the maintenance of these cars are very low with best fuel economy. Honda is a premium car hence some common people will think twice before moving on to honda.

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I think it will be a case of 'One Bitten, Twice Shy' with Honda. They have tasted the flavor of product failure due to unreasonable pricing with Jazz and even Civic to an extent. Their main bread and butter product - City, is also witness to dwindling sales figures. Learning from their experience, it would be prudent for Honda to price their planned newbie 'Amaze' very aggressively. Honda is also known to launch stripped down versions of their products in India which are devoid of many features present in their US/ Thai models. This has to change if they want to survive an extremely VFM centric Indian customer.

Honda has taken all necessary steps to ensure that pricing remains tight with a very high degree of localization planned for Amaze. My expectation from Honda on Amaze is that they should price it within a premium of 20-25k max from Swift Dzire (Price of Honda Amaze = Price of Swift Dzire + 20-25k max). It would then make the Amaze a very compelling buy as people would not mind associating themselves with a more premium brand and also get a better engineered product. Anything above a premium of 20-25k would raise doubts in the minds of buyers and 'Amaze' might fail to make a dent in Swift Dzire's sales figures.

Whatever be the case, the competition is sure to hot up and we as customers stand to gain in the long run.

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Honda this time is taking the steps very much carefully. They conceived the Diesel engine project specifically for India, half a decade ago & testing it from long time here in multiple body types(Brio, etc) under varying conditions & locations & on the pricing front they've improved with Brio hatchback(not with City CNG though).

Service costs are taken care of with the use of use of relatively inexpensive Semi-synthetic engine oil.

I'm expecting 20-30k premium pricing over Swift DZire, but again Sales & Service reach across the Tier-2 & 3 towns, will play the game further interms of sales volumes, where Maruti Suzuki is having the real advantage.

As per going with the reviews, Brio Amaze(as tested if the form of Pre-production prototypes) is still deficient in NVH & refinement in comparison to Swift DZire diesel. Interior dimensions of Brio(on which Amaze is based) are also shade smaller than Swift(on which DZire is based).

Lets see what happens further ! when the car gets into its commercial production.

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The Maruthi Dzire is in no need of worries unless the Amaze is prized below the Dzire.This might well be a problem for the Toyota etios line up which has a particular fan following in the market which i personally dont like in terms of the design and the cost cutting measures in the car :mellow: .

Well its a treat for the honda lovers for sure. :D:wub:

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Honda is well known for its engine refinement and quality. Though Dzire's engine is a generation ahead but the quality and fit-n-finish certainly lacks. Maruti will be the clear winner in terms of after sales service and value for money. But Honda will be unrivalled in terms of quality and design.

Lets see how the Indian car market welcomes Honda Amaze !

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Amaze will be powered by a 1.5-litre diesel whereas Dzire comes with a 1.3; 200cc could make some difference in performance for sure but lets not forget the fine-tuning that Maruti has done to the MultiJet which makes the Dzire diesel a very smooth and efficient performer. Take a drive of the same engine equipped Punto or any other non-Maruti product and you will feel the difference.

I hope that since this is Honda's first small-capacity diesel, especially for India, Honda sorts out all the initial teething problems and small niggles related to the engine well before the launch. Else it may give Honda a bad impression right from the word go as far as diesel engine goes.

Eventhough the Fiat's engine is a good one, but would not we go in for a Honda when it comes to choosing a sedan for your driveway? The Amaze would come with Earth Dreams technology which pretty much silences everything Dzire has to say. And let's not forget, Amaze would be a proper 3 box sedan instead of the 2 and a half box sedan the Dzire is.

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