CarCrazyASTL

Premium Pickup Trucks: The next big thing!

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Just look at this amazingly awsome machines! Do they look any similar to there Indian cousins like Tata 207 or Mahindra Genio? The answer is no! If you ask me, I'll definatelly prefer them over likes of Pajaro Sport, Endevour or Fortuner! the answer being simple that they are lot more practical!

There was a time when the only functional & affordable SUV/MUVs were Tata Sumo & Mahindra Bolero! of course there were some cheap fun like Maruti Gypsy or Mahindra Classic, but those were for purists! Those were weekend cars & not everyday cars! At that time Tata tried to introduce this segment with sierra! But this segment was too ahead of time & it's refinement & proper packing was a big issue! But to my surpries, no one ever think about this segment in next 20 years! :huh: & it was ford who thought of reintroducing this segment with Ecosport & now everyone is crazy for them & Market is soon going to be flooded with new entries in this segment!

Similarly, Premium Pickup trucks is the segment which is highly niche in India! Yesterday, I saw a customized bolero camper in Mahindra's new "Live young, Live Free!" & It was looking super-cool! then I remembered likes of Ford Raptor & LR defender concept! & it realised to me that this segment has lots more potential! Another incident : before 6 months, I purchased a treadmill & bought it to home in a Tata Ace! & as a security, My parents told me to come with the driver & during the whole 110 Km journy, the only thought in my mind was, how cool it'ld be, if we had a Tata Xenon or Scorpio Getaway! Just like smaller SUVs, various attempt were made to established this segment in India! Like Tata mobile, tata xenon, Mahindra Bolero Camper or Mahindra Getaway! But again there was the same problem lack of refinement & lack of proper packaging!

With our journy toward Nuclear Families & more practicality, I think this is the future! But, we Indians have very rigid mentality & it's really hard to change our concepts! So, According to my sixth sence by the 2020 or 2025 we will surely be mature enough to praise this handsomes & they'll creat a similar buzz like compact SUVs are making today!

Share your views on it!

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In India there are pickup trucks which are also considered as lifestyle vehicles, such as the Scorpio getaway and the Xenon but yes, there's only one premium pickup truck which can be considered premium for the commerical transport owners is the Genio, I've seen some in really nice (for a pickup) metallic shades and some even have an A/C.

India may soon see a pickup truck (not that premium though) from Isuzu based on the D-Max architecture.

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In India there are pickup trucks which are also considered as lifestyle vehicles, such as the Scorpio getaway and the Xenon but yes, there's only one premium pickup truck which can be considered premium for the commerical transport owners is the Genio, I've seen some in really nice (for a pickup) metallic shades and some even have an A/C.

India may soon see a pickup truck (not that premium though) from Isuzu based on the D-Max architecture.

By Premium, I do mean lifestyle pickups! Though Genio & D-Max based Isuzu offers more than their consumer's need, still they are commercail grade vehicles & far away than premium!

& My point was that owning a premium duble cab pickup with all the modern luxuries & features is more practical & better than owning a SUV!

What say?

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By Premium, I do mean lifestyle pickups! Though Genio & D-Max based Isuzu offers more than their consumer's need, still they are commercail grade vehicles & far away than premium!

Exactly !!!

A premium pick up truck would be like a Fortuner Pick up truck or may be Pajero Sport ( like Triton pictured above )

Just one should start and the other sill follow the trend :)

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I love premium pick up trucks. They are a whole different breed. The only I see closest in lifestyle pickups is the Xenon. I think it just exudes character. Actually if one remembers the Endeavour has a pick up version too abroad. That one is huge. India does need some good options when it comes these vehicles. With 4x4 they could probably sell more than some SUVs

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owning a premium duble cab pickup with all the modern luxuries & features is more practical & better than owning a SUV!

True that.

But I guess one major issue is their length...too long for daily city use.

Another is that carmaker manufacture them only for commercial market as of now. Too crude for private use. They need to grow up!!

But if there is a pickup truck that can seat 5 and still has good boot space, costs around 15-16 lakh with same amount of features like XUV, it will be really awesome.

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While searching about Mahindra Bollero Stringer, (After watching it in BBC World's, "India on 4 wheels" documentry & in Mahindra's new, "Live Young, Live Free" TVC I was very excited about it!) I found that Mahindra do provide some awsome premium pickup trucks & off-roaders, through there in-house customization. Do visit the link, & explore some of the best vehicles in India!

(http://www.mahindra-customisation.com/)

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I think only one premium ...perhaps not that much...but a decent one truck in India is TATA Xenon XT. I think this has a higher standards of features, power, space, luxury and safety which is not yet provided by any other pickup truck in India.

But I strongly feel it is not priced right.

http://www.tataxenon...-factor/safety/

Edited by Sstar

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I think only one premium ...perhaps not that much...but a decent one truck in India is TATA Xenon XT. I think this has a higher standards of features, power, space, luxury and safety which is not yet provided by any other pickup truck in India.

But I strongly feel it is not priced right.

http://www.tataxenon...-factor/safety/

Ya they are really overpriced! 11 lakhs for it is too much! But what's amazing with it is it's canopy attachment, with which you can covert it into a MPV within mins!

Scorpio Getway is then the best deal with 8.5 lakhs & it got almost everything similar to xenon! but it's slightly overpriced too, it would be an mouth watering deal with price-cut of around 1 lakh! or even addition of 2.2 lt. Mhawk engine with 4*4 transmission will also do the job!

http://www.mahindras...way-safety.aspx

Edited by CarCrazyASTL

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True that.

But I guess one major issue is their length...too long for daily city use.

Another is that carmaker manufacture them only for commercial market as of now. Too crude for private use. They need to grow up!!

But if there is a pickup truck that can seat 5 and still has good boot space, costs around 15-16 lakh with same amount of features like XUV, it will be really awesome.

15-16 lakhs are too much for a XUV competable pickup! 7-10 lakhs(for petrol) & 8.8-12 lakhs for diesel would be fine! & Petrol varient is crusial in this segment as being a weekend car for many customers, petrol will be a better & economical option! & you may say this price is very lower, but to attract the customers towards something new, needs something mouthwatering! & with lesser ammount of steal, Smaller AC unit & everything less than a SUV, this is possible! & to talk about the length, it should offer twice more legroom compared to standard sedan + it should be able to carry 2 harlies in deck! Another attraction for this vehicle can be various customization options like captain seats for rear, refrigerator & a big multipurpose ICE connected & detachable screen with two tower speakers ( it'ld be able to mounted at the rear outerside of the cabin for remote parties!) & for the exterior attachments like detacable canopy, boot lid & 2/3 seats for deck, snorkel & bumper+roof mounted fog lamps & wild horns & fancy paint options should make it fabulous! & I'ld myself pay upto 20 lakhs for this fully loaded version!

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These lifestyle pickups appeal to those customers or markets having some countryside usage, whereas in India we're having extremes of the markets, one is Purely urban(car or SUV-based) & another is Rural one. So the actual target genera is missing here nor the lifestyle of existing customers premits such vehicles, except for a handful few.

For those Tata XENON, Mahindra Getaway served something but literally their fate also finally landed into the commercial segment.

I guess, there's still a baking time left for such segment.

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These lifestyle pickups appeal to those customers or markets having some countryside usage, whereas in India we're having extremes of the markets, one is Purely urban(car or SUV-based) & another is Rural one. So the actual target genera is missing here nor the lifestyle of existing customers premits such vehicles, except for a handful few.

For those Tata XENON, Mahindra Getaway served something but literally their fate also finally landed into the commercial segment.

I guess, there's still a baking time left for such segment.

Yes there is time period of 5-10 years for maturity of customers for this segment! & IMHO, every SUV/Sedan buyer with small family will consider this segment while buying a new vehicle in future! As today in America & many other devloped countries, where every second home has such premium pickups!

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These lifestyle pickups appeal to those customers or markets having some countryside usage, whereas in India we're having extremes of the markets, one is Purely urban(car or SUV-based) & another is Rural one. So the actual target genera is missing here nor the lifestyle of existing customers premits such vehicles, except for a handful few.

I agree, unlike US, India is more divided clearly between urban and rural sector and so their demands are different. However I think the time has gone by when farmhouses were in the middle of the city. These days in a daily lifestyle, homes are becoming smaller so forget about farm lands. And forget about people's taste toward such vehicles.

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