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Volvo gives its whole model range a makeover. Will this help change its image in India?

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Volvo has gone all out and is giving its whole model range an overhaul. They call it “the most extensive development of existing models” in the firm’s history. The S60 saloon, XC60 SUV and S80 saloon all get a new family look and improved equipment levels. These 3 models are on sale in India apart from the XC90 SUV.

Volvo's updates aren't limited to just exterior changes, however. The S60 models benefit from new interior trim and adaptive cornering lights. The S80 saloon is available with a new luxury 'Executive' interior package that provides bespoke trim options. The XC60, Volvo's best-selling model, is now devoid of black trim and torque vectoring is standard fit.

A key addition to the firm’s BMW 3-series-rivalling S60 and V60 models is the option of a lowered sports chassis for all variants. A new multimedia system has been introduced across the six revised models. Called Sensus Connected Touch, the system includes full internet access, internet radio, Google maps and search and internet music streaming. Internet access is obtained through 3G/4G from the driver’s mobile phone. The seven-inch touchscreen can also be used while wearing gloves.

The TFT instrument panel from the latest V40 has been rolled out across the revised Volvo range. Steering wheel-mounted paddle shifters have also been added to automatic models, while a heated steering wheel can be specified on the S80, V70 and XC70. Additionally, a fast-clearing heated front windscreen has been added to Volvos that are equipped with a rain sensor.

The overhauled Volvo range will go on sale worldwide soon.The V40 Cross Country will be the newest addition to the India lineup in the next few months.

Volvo makes fabulous cars but they really havent taken off in India. I really hope these revamped models get the sales going and are marketed well. IMO it would be a good opportunity to expand dealerships & service outlets in the country as well on an aggressive note

Do you think this will change the image of Volvo cars in India once the new models arrive?

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Volvo has never been marketed well in India..

People are less aware about this brand,a major part of the Cash Rich Rural belt dont see further than a Merc /BMW /Audi .Also being a little less flashy adds to their low sales.

The main stay of a Volvo "SAFETY" will always takes a backstage in India.

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Volvo has never been marketed well in India..

People are less aware about this brand,a major part of the Cash Rich Rural belt dont see further than a Merc /BMW /Audi .Also being a little less flashy adds to their low sales.

The main stay of a Volvo "SAFETY" will always takes a backstage in India.

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Volvo never made a place in the indian market

But, let me tell you these guys know "how to make a car safe and rolling'

(My personal favourite in the Volvo's is the S60) Safe cars along with some good gadgets and all. Take an example of front pedestrian censors- if you somehow, lost focus on the road for a fraction of a second and someone steps up in front of your car accidentally. Then, this beast will take care of that by stopping automatically.

Hope to see some more Volvo cars in the nearby future

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