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dr_nishu

Renault announces 'Gang of Dusters' initiative

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Renault has announced the launch of its ‘Gang of Dusters’ initiative, which, according to the carmaker, offers customers and their families a chance to enjoy adventurous and long drives across the country with the Renault team.

The programme was flagged off from Mumbai on August 15, 2013. The West Coast expedition will start from Mumbai and see owner-driven Dusters pass through Panhala, Dandeli, Goa and Kolad before heading back to Mumbai by August 19.

“After creating a new segment and reshaping the perception of Indian drivers about SUVs, the Renault Duster has been one of the most popular vehicles in the country over the past year and has won over nearly 60,000 owners”, said Sumit Sawhney, executive director, marketing and sales, Renault India Pvt Ltd

“The Gang of Dusters is a celebration of a fabulous year and an opportunity for us to share with Duster owners a sense of freedom and excitement with an adventurous drive and welcome each and every one of them into the Renault family.”

According to Renault, participants will have the opportunity to meet and share experiences with other Duster owners and drive enthusiasts, as well as visit historic sites, go on a wildlife safari, talk to a rally expert, take part in impromptu rallies, go rock climbing, build rafts and attend interactive service sessions, among others. The Gang of Dusters initiative will continue after the West Coast expedition, with regular drives organised for owners across India in the coming months.

(ACI)

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Not a bad thing. Looks like Renault is coming up with such initiatives because the Terrano is coming soon. Surely they would not want the Nissan to eat into their sales which have already taken a hit because of the EcoSport.

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