Aria was a dud product from Tata due to high price, Brand image and strong competition from Innova.
Hexa should boast about it's feature as we hear that Hexa has got some features similar or taken from Range Rover.
It is also to be seen how Hexa is positioned.
While Innova Crysta is purely urban MUV having more focus on comfort features Hexa seems to have features that makes it capable to go offroad.
Tata need to educate the prospective customers about exclusive features of Hexa that Innova Crysta is lacking to attract them towards Hexa.
Also I hope that TATA will differ from introducing HEXA base version without the alloy wheels and side cladding.
Hexa with current set of alloys and side cladding looks best and Tata should retain them same even in the "Base" version.
What i heard on several other forums is that Tata is still fine tuning Hexa based on media and other drives that are happening countrywide.
Official launch on Jan 2017.
But again this leaves me in a doubt if they are still making changes to product then what will be the outcome ?
Main problem with Tata has been half baked products with poor service as follow up.
They just can't fight out Innova/Xuv based on pricing alone.