Vahaneftzen

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    Vahaneftzen reacted to Richie Rich in Honda needed a brand redevelopment in India   
    The global brand Honda had a comparative lower sales record in India, making it realise the need to be adapted according to the Indian markets so it cleverly re-engineered its engine as well its marketing strategies to fit in well.
    This smart move has done wonders to the sales of the global brand products in Indian markets. The company had through researches to penetrate deeply into the Indian lifestyles to know more about their expectations, habits, knowledge and media exposure regarding their rides.
    The setbacks were sited through this research and it was concluded that though their products were brilliant but didn’t exactly cater to the needs of the customer base they were aiming at. Hence the company became conscious of the apt pricing ranges, one of the key aspects for the Indian populations. With the launch of Honda’s new entry level sedan it was priced competitively to be at par with other brands.
    Another comprehension of this research was that Indian crowds are crazily focused on fuel-efficiency of the car, hence becomes the second major deciding parameter for their vehicles. Stressing upon this feature, Honda came up with the best in class fuel-efficient Honda Amaze as well as amplifying the effect it also introduced its diesel variant modified to suit Indian roads, weather conditions and an engine specifically built for quality of diesel available in India.
    The company also felt that the reason holding back their sales record of was the perception of Honda being an expensive brand hence its maintenance would cost the owner a fortune. The multinational brand worked intelligently on this as well and introduced economical maintenance packages for money-conscious Indians.
    In the process it was noted that the customer-base it aimed for was mostly owner-driven rather than chauffeur-driven so the interiors were so adapted to make the ride for driver as well as passengers pleasurable. A few alterations were done in the placement of the audio system, speakers and air-conditioning vents as well as the seat back angle and seat cushion so as to make it more convenient for the driver.
    Honda became aware of the fact that its media promotions were ineffective as their non-Indian base ads were something people did recognise with. It marketed products with a blind eye, not being sensitive to the receptive abilities, patterns and extend of various media channels for Indian masses. It marketed usually through print media with English taglines which was of no relevance to the major non-English speaking audiences. The visual media also supported backgrounds which were not familiar with Indian taste or had model of other nationalities.
    The end product of these all these ideas was an Indianised Honda which marked its success by the launch of its latest venture, Honda Amaze which not only had been adapted according to Indian taste and needs, but with its superior looks and best in the segment fuel-efficiency, it also was promoted skilfully and righteously.
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    Vahaneftzen reacted to Ram in June car market down again ending first half 2013 rolling 10% down. Ford is here!   
    Keeping its worst ever pace, Indian car market in June 2013 dropped 5.2% from last year ending an awful first half down 10.1%. Launching the locally produced SUV Ecosport, Ford finally attacked this market, almost doubling share.