Tata Aria is excellent attempt by Tata Motors. Seeing the vehicle and its equipment, I don't feel its over-priced. In fact, its spot on and great value compared to Fortuner and Santa Fe. What is bothering me is poor quality fit and finish. Been to Fortune Cars Pvt. Ltd. for Test drive. No executive was keen to attend us. I somehow, caught 1 executive and told him that I wanted a TD of Aria. After waiting for 10 mins, I got chance to TD it. The first thing that caught my attention was one of the roof mounted storage compartment's lock was broken and its lid was hanging down. Drive was good with outstanding ride, comfortable seats and excellent visibility but bottom end was very poor. It was 'Pride' variant but executive told me that GPS, ESP and TCS are not working because software is not yet installed. Now these are the features that create positive impact on customers. How can a TD car be without software? I was allowed to drive for hardly 2 kms and that was too less for me to judge the vehicle. After the drive, while giving final look to Aria, I observed that the left side roof lining rubber strip has become loose and the car was just 350 kms old. Excellent attempt by Tata Motors, but how can someone buy a 15 lakh+ rupees vehicle with these niggling issues?
No wonder, one hardly gets to see Aria on roads.