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I'm just baffled by the decision of Yamaha for targeting just girls with a product which wont look bad on boys . Leaving aside the shades , the design of Ray is brilliant , has a youthful tone . Employing women in almost every procedure is no doubt a good move . But just tagging Ray as a girls scooter may leave a bad taste . Yamaha had a few examples infront of it , Kinetic ( Mahindra ) Flyte and Hero Honda ( Hero ) Pleasure . Both targeted towards fairer sex , didn't fly of the shelves . Lets take the Flyte first . Kinetic could have targeted college students with it . My sis owns one , and I can tell you its quite a package . Zippy engine , compact body and good brakes . Still , you see the results . Second , the Pleasure . A Honda Activa clone , could have done wonders for Hero , just because of Hero badge . But the Boys kept away from it . There is high percentage of urban youth which start of with an automatic scooter . In addition to it , the growing trafic favors the automatic scooters . So there is a huge market for scooters . Auto makers shouldn't tag themselves to a particular audience . It will be really interesting to see the market reaction , after the initial hype fades . Your take !
Hello Everyone, Glad to inform you all that I took delivery of my Yamaha Ray today. Quick Review: Pros: 1. Low Seat Height/ Flat Seat : Convenient for Females, Elderly people. 2. Telescopic Suspension : Bless in a city like Pune. 3. Cubby Storage Space near Handle Lock : Useful for storing tiny items. 4. Easy Main Stand : Convenient for Females, Elderly people. Cons: 1. Horn : Sound is ridiculously low. 2. Low beam : Range is short. Will update this thread from time to time. Anyone wants to buy Yahama Ray, Queries Welcome! Best Regards, K