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  1. Tata Motors is very aggressively promoting their Zest Sedan through various means media and focus of their promotion is their REVETRON Engine and not the entire sedan. Though points such as fuel economy / Performance etc... are important factors while buying a car it also depends about the company / brand in which you are more particular about the engine offered. Tata Cars since they launched Indica are known for it's interior space and killer pricing. People chose Tata vehicles not specifically for driving pleasure but for it's pricing and big interior space. I have seen very few people boasting about their pleasurable experience while driving Tata cars. Now in case of ZEST Tata Motors have employed "Narin Karthekyan" to promote ZEST with it's unique engine having three modes as per road condition but do you think the message which TATA is trying to pass on is reaching to the prospective customers in right manner ? Also The main USP of Tata Zest is "AMT" in diesel. Currently only TATA Zest Diesel will be offered with AMT in it's segment. Why TATA is so silent about the same in their promotion ? We as a buyer primarily wants Diesel vehicle and comfort of not shifting gears, with great interior space, nice Audio System, acceptable luggage space etc.. and not the engine if it runs smoothly, maintenance free and offers acceptable fuel economy. . In addition to the above there are lots of other plus points of ZEST such as Interior space, boot space, high ground clearance, pricing, equipments , fit & finish, new dash design, it's Music System etc...... Tata Zest is having all right elements to be successful. I feel that Tata Motors should change their Marketing Strategy to get the required success.