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  1. Tata Motors has just launched a cheaper stripped down variant of its MUV the Aria called the Pure LX. This new variant is priced at Rs. 9.95 lakhs ex showroom Delhi. This looks like Tata is aiming for the tourist taxi market, which is something they did not want earlier i guess. The Pure LX is only available in 4x2. So what does this cheap variant lose over the other variants? Quite a bit actually Dual-mass flywheel; the cost-down Aria uses a single-mass flywheel instead. Airbags, ABS and EBD. Fabric/Leather seats; you now get Vinyl/Art-leather seats. Music System Rear wash, pipe and de-fogger Roof-storage bins Follow-me home lamps Chrome inside door-handles Body-coloured rub-rails Chrome radiator grille surrounds However, the Pure LX gets to keep its body coloured bumpers, projector head lamps, disc brakes, keyless entry and rear AC vents Good move by Tata Motors to tap the lower end of the MUV market. Source: goaonwheels.com