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The Ambassador refuses to die and next year it will be back in a new avtaar as a hatchback. Buoyed by recent sales growth, the C K Birla group company has taken up an ambitious project to introduce the hatchback Ambassador by the end of 2013-14. "We have just started the R&D (research and development) work. This hatchback version of the Ambassador will have all kinds of features and better interior, which a new-age customer looks for," Uttam Bose, managing director and chief executive officer of HM, told Business standard. The car, which is at the "designing stage", will be built on the existing Ambassador platform at its Uttarpara plant. "The brand name Ambassador will be used for the car. There may or may not be a sub-brand," Bose said. Before that, in the second quarter of the next financial year, HM will introduce a sub-four metre Ambassador. "In the coming June, we will launch the BS IV-compliant diesel variant of the Ambassador. This will be a replica of the existing model Ambassador, just changing the engine,” he said. At present, the Ambassador has BS-III emission norms-compliant diesel engine. The company is still selling these models in Kolkata, the biggest market for the Ambassador cars, as the state government has exempted the model from BS-IV norms, for now. News Source: Business Standard
DC is always honoured as best designer in India; but look how he converted a real masterpiece into crap! What he had done is replased front bumper & grills with Mini's,extended whellbase & done some Minor cosmetic changes! He is avarage at interior; but he does untollerable job on exteriors! Ofcourse there are few exeptions like 'Tarzan' on Honda City!Amby is indeed a great & royal car! It's rear seats are one of the most comfortable seats I've ever made! Do you think any MP or MLA will use this instead of standard Amby? Even Amby looks more beautiful in it's std. avatar! Do Share your views on this!