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BMW's India Plans

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Source: Rediffnews 31/01/08


BMW eyes No. 1 spot in India's luxury mart

Nikhil Gulati in Tokyo

World's largest premium carmaker BMW is ready to

compete with Mercedes head-on in the fast growing Indian luxury car

market with plans to overtake its German rival in the coming few years.

"We have far exceeded our performance in India with 1,387 units

sold last year. As we get closer to Mercedes, you can imagine we have

in our sight that we want to overtake Mercedes, whether we do it in

2009 or 2010 we will have to see," BMW Director Region Asia Pacific

David Panton told reporters in Tokyo.

He said the Indian

customers have accepted the BMW brand well and the company's future

growth in the country would depend upon how the market develops.


operates out of an assembly unit in Chennai, Tamil Nadu where it makes

3 and 5 series sedans which started production in March 2007. It had

initially set a target to sell 1,000 units in the April-December period

of 2007 but owed to the expanding market and encouraging response to

its brand, the company sold 1,387 units.

The company, which has

set a target to sell 2,000 units in the Indian market in calendar year

2008, is closing in fast on sales of Mercedes. Mercedes has been

assembling cars in India since the mid 90's and sold 2,491 units in the

country in 2007. It plans to sell as many as 3,000 cars in the country

in the current calendar year.

BMW considers Indian market as a

more stable and reliable market vis-�-vis China where the carmaker

reported a 36.6 per cent growth last year with sales touching 61,000


Comments by Yours Truly: BMW and Mercedes Benz are competitors in all markets where they co-exist.Both have their loyalists and die hard fans as buyers. Their sales vis a vis each other will remain static  with very few changes overnight at least in our market.

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