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dr_nishu

Nissan Micra Active Pure Drive Diesel spotted

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Spied this time is Nissan Micra Active in its Diesel avatar.

Few months back Nissan launched the pre-facelift Micra with stripped to features/equipment in Indian market to executive level hatchback segment to rival cars like Hyundai i10, Maruti A-star, Maruti Swift/Ritz, TATA Indica eV2, but it lacked in making the desired sales numbers with reason being Nissan launched it with 1.2 Petrol engine only.

So after promising diesel option for it, Nissan seems to have started testing again this already successful Nissan Micra Diesel with probably 1.5l K9K 64PS Diesel engine.

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Source article reveals,

Spotted on the busy GST Road in Chennai, Nissan's familiar 'Pure Drive dCi' badge ensured that we didn't ignore this car as another regular Micra. While the one you see in these pictures with a 'test' registration plate is the XL variant, there was another XV variant following this car. Nissan didn't bother to hide the badges as neither the car nor the engine is new for the Indian market.

Since the Micra Active essentially shares the platform, sheet metal, mechanicals and most of the interiors with the original Micra, we expect the same 1.5-liter K9K diesel engine under the hood of the Micra Active. Power output may be reduced to differentiate the Micra Active from the facelifted Micra, but we aren't sure about this. With decent looks and loads of interior space being it's major trump-cards, the launch of diesel variants will make the Micra Active a more attractive proposition in the highly-competitive small car segment in India.Nissan has already lost potential customers and market share by not launching the diesel variants of the Micra Active last year.

Will the company make up for it by launching the Micra Active diesel soon with an attractive price tag.

(Source: Anything on wheels.com)

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IMHO, with base Micra Active petrol prices beginning from Rs.3.5 lacs, expect this base Diesel engine powered Micra Active to begin from Rs.4.5-4.7 lacs, which itself is quite an interesting thing & can really make it a strong statement of quality, frugality, value engineering and will project it as strong Value for money proportion & serious rival to low priced diesel rivals like Ford Figo, Chevrolet Beat, TATA Indica eV2, TATAVista TDi & even Hyundai Grand i10 plus others.

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A good launch price can surely give a boost to Micra sales. But Nissan plays a gimmick here, a close friend approached Nissan for an Active petrol Micra, he was disappointed to learn that they are not keen on delivering the vehicle. So this move may just be to attract consumers to showrooms & increase foot-falls. If this also turns out the same way, can turn out to be counter-productive in long run.

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