Which is the better sporty sedan to own - BMW 3 series 330i or the all new Jaguar XE SE 2.0 petrol?

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The BMW 3 series has been leading the pack in the sub 50 lakhs category for a while since its launch. But now with the launch of the all new Jaguar XE with its subtle changes on the exteriors and with its new  interiors  that are just as brilliant as its competitors I’d like to ask this question yet again - “Does the Jag have what it takes to rule the segment?”. I didn’t want to bring the Mercedes C class as the car is just not sporty enough for my liking. I feel the driving dynamics offered by the Jaguar and the BMW in this segment is far better than the mercs  ( for someone who loves driving the car). So what are your thoughts regarding this? Or is there any other car that is worthy for the title?  
PS : How does the service networks and its service plans compare against each other?

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The service network of the BMW network is way better than the Jaguar. BHP generated by BMW is better than the Jaguar. 0 to 100 by the BMW is done in 6.8 secs and Jaguar trails by 1.3 secs. 

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