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Fiat Linea caught testing!!!!

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I have not even bothered to read their reviews or see their ads. Fiat could not deliver on cheap cars, its anybodys guess how would it fare on expensive ones!

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i think it will not be fair to say that 500 and Bravo are bad cars.......fiat should bring them to india...but for everything there is a right time....n Fiat has done this before time......it should first sell its cheap cars in good units then only think of these expensive cars......

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Fiat management has to go into rehab, fast, and has to establish it's independent dealerships and service outlet's if it ought to gain back consumer confidence. I heard Ferrari is thinking of using Tata dealerships when it hit's our shores; nothing can be more disastrous for it's brand image than this. I wouldn't buy Linea from the present Fiat even if they price it at Rs.5 lakhs exshowroom, their present state of affairs is pathetic.

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i think it will not be fair to say that 500 and Bravo are bad cars......

Most certainly, but none of the cars sold are bad, its only that launch should be need based & justified in sales.

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Fiat India is going for an overhaul.

Under a global revival strategy, the Italian major is planning to create a new

identity in the Indian market, by bringing its iconic brands like Ferrari, Alfa

Romeo, Maserati and Cinquecento.

As part of this revamp plan, Fiat

also plans to sell its excess capacity of engines, including the famed 1,300cc

multijet diesel ones produced at its Ranjangaon factory, to other companies, to

reap the benefit of shortage of such products in the Indian

market.

Rajeev Kapoor, CEO of the Fiat-Tata JV Fiat India Automobiles

Pvt Ltd (FIAPL), said the company is open to "opportunities in India and abroad"

to sell the excess capacity of diesel and petrol engines. "There were

discussions earlier, but so far there is no commitment. But capacities are

there. And the way it happens is that Fiat has to sign an understanding with

other companies, and the sourcing can be out of India," Kapoor told

TOI.

Outlining an ambitious and aggressive revival plan for Fiat in

India, a market where the company's volumes shrunk to 0.2% in 2007-08, or just

3,379 units out of the total car industry sale of 12 lakh units, Kapoor said,

"We have already launched Palio in the 1300cc multijet diesel engine and it is

picking up numbers. The next would be the Linea sedan around the festive season,

while the Grande Punto hatchback will be out early next year," he

said.

These cars with a high degree of localisation, would be Fiat's

answer to competition from companies like Maruti Suzuki, Hyundai, Honda and Tata

Motors.

And recognising the fact the luxury and sports cars have a

promising market in India, Fiat has also decided to unveil its core strength by

bringing some of its famed models via import route.

It has already

rolled out famous neo-retro concept car Fiat500, also known as Cinquecento, that

has been leading its charge globally, to be followed by another evocative

hatchback Bravo. There is also plan to roll out the top-of-the-range Alfa Romeo,

Ferarri and Maserati, though Kapoor declined to elaborate on

them.

Kapoor is not worried by the hefty Rs 15 lakh price tag of the

two-door Fiat500 and said the idea behind the style launches is not volumes but

to showcase Fiat's brand value to Indian audience. "It is certainly an effort at

building the brand. We want people here to see what Fiat stands for globally -

styling, safety and remarkable engine quality."

Banking on Tata-Fiat

co-branded dealerships for sales and service, the company hopes to increase

sales to 45,000 units in 2009, garnering a 3% share of the expected 15 lakh car

sales.

Kapoor said FIAPL would have a capacity of 300,000 engines -

1,300cc diesel multijet engines (used by Maruti Suzuki on its Swift and Dzire

and General Motors on Opel models) and the petrol 1200cc and 1400cc engines.

While the first priority would be to meet requirements of Tata

Motors and Fiat cars, the engines would also be exported to other Fiat plants

worldwide. The rest of the capacity will be sold to other companies.

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@ csnana, good report, nice to learn that Fiat is trying to get serious.

Fiats 1.3 mjd, is better used by Maruti in SWIFT rather than by Fiat in Palio.

Mr Kapoor is not thinking right for Fiat, I dont see, 500 & other expensive cars doing any good to Fiats fortunes.

So, this seems to be an engine manufacturing exercise only, this is in no way going to help Fiat in sales of its own models. Fiat wants to mate the same engine under the hood of almost every car from diff. manufacturers. I cant see how this prostitutization of the engine  going to benifit?

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wat prostitution of engines...fiat needs money 2 run their company and d  show and with their cars not doin well in india itz a very positive move frm fiat...i think it will be very good if fiat mjd is offered in other cars as well.....fiat mjd engine is a revolution !!!

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Other companies are stealing the thunder from underneath Fiat with its own engine, its a good engine , but exclusivity should also be a factor.

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Other companies are stealing the thunder from underneath Fiat with its own engine' date=' its a good engine , but exclusivity should also be a factor. [/quote']

When you have 'monkeys' as managers what can the best product or R&D dept. do?..nothing; this what happens when you have monkey's at the helm. Fiat may have the best product's and engine's but it amounts to nothing without a dedicated sales and service backup. Look at Maruti: it's working a 'miracle' shoehorning Fiat's 1.3 JTD into the Swift with a great price and fantastic performance.

 

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Yeah, but monkeys sometimes do a good job, that means Fiat managers are donkeys! No but donkeys are also useful in carrying weight. Then what else can they be!

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Even God cant help FIAT India.

 

The company seems to be managed by duffers. They had the best diesel engine in the world, but they never introduced it India. Their Palio and Petra died only due to inefficient engines and poor service setup. (despite being very solidly engineered cars.)

Maruti used the FIAT engine and is now laughing all the way to bank.

 

Maruti's success mantra can be summarised as "PEPPY engines in a light weight body and great service backup at a lower price"

 

Indian customer's hardly see beyond 'milage kitno hai' A peppy engine in a light weight tin-box body means great performance and fuel efficiency.

result : 'Wah ji wah eh gaddi changi hai' (safety be damned. look at Maruti van and 800. ) So maruti sells inspite of poor and rattly interiors and a tin box body.

 

FIAT had and has better cars but their duffers cant sell those. Kapoor talks of selling their engines but have not said a single word about improving their service backup. When he has the best engine, then why he sells that to his competetion. Why cant he make their cars the best selling cars based on their better engines.

 

And before introducing his premium brands, has he thought that even a Rolls will fail, with a poor service backup.

 

Also FIAT 500 has all the potential to be a SWIFT beater, but they wont make it in India and will sell at a ridiculous price of 15 lacs. When low volume cars like Merc, BMW and even FABIA can be assembled here, why cant he assemble the 500 here to reduce the price by half. I am sure at 7 lacs this car will start selling far far better than Fabia.

 

FIAT India should be a case study for management schools on "How to ruin a company"

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Somehow or the other , the way Japanese manufacturers have read India & that to so quickly, no other manufacturer has been able to catch the pulse.

For starters, Fiat should look at shedding some weight, as that is going to improve the all important fuel efficiency figuer. Eg, Palio & Swift share the same 1.3 mjd engine , but Swift is more efficient.

Also the newer Japanese cars , being light weight in comparison to the European counterparts, are safe enough & do well in EURONCAP ratings.

There is drive world over nowdays to shed excess weight & almost all manufacturers are jumping on the bandwagon.

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safety should not be compromised for weight reduction.

 

I wonder as to why publishing the Safety ratings by car manufacturers have not been mandatory by Govt.

 

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