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Ford Planning to Re-Launch Mondeo in India!!

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smiley1.gif..Hi Friends!!...............Ford having a nice time in India with the successful launch of Ford Fiesta in the Indian market. The company is now considering re-introducing its D-segment luxury car Mondeo through the completely built unit (direct import) route within this year.The company withdrew this model from the Indian roads due to poor demand and sales. The company suffered from the high sticker price on the car. Scott McCormack, vice-president, marketing, sales and service, Ford India spoke on these plans:

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I do not see Projector Lamps there, which is becoming de rigeur in this segment? It is possible that Ford may test the waters by initially bringing in CBUs and price them at what will be the CKD/SKD price. If it takes off then they will start assembling the cars here. This has been done before.

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The Ford Mondeo is a good package and at a price tag of 17-20 lakhs and with a good diesel, it will be a driver's delight. However, the average Indian goes by the 'BADGE' and don't think many people will be willing to shell out so much money for a Ford saloon.

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