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Bajaj plans 125 cc motorcycle for Chinese Market

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Bajaj, a company that is bugged by Chinese copy bikes, is planning
to counter attack. Sources close to Bajaj say the 2-wheeler maker will
enter the Chinese market with a brand new 125 cc motorcycle, which will
also be sold in Nigeria.

  • This bike will have a 125 cc engine and will retail at around $500.

  • Bajaj is trying to make use of cheap labor in China, but what
    remains to be seen is whether they will be able to compete with the
    established local brands, who dominate the 2-Wheeler industry in China.

  • Bajaj will introduce the low-cost bike under a different brand name
    to keep their brand image in tact as they have plans for making several
    high capacity bikes for other overseas markets.

After success of the Pulsar and Discover, Bajaj

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I don't think that Bajaj holds any brand image. According to me, Bajaj is a bike maker who sells cheap(quality) bikes. But it might be premium brand in China. But it'll be really hard to fight against them. Let us wait and watch.

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