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Mitsubishi's India growth plans

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Mitsubishi Motors plans to ramp-up production in the emerging markets like Indian and Brazil, at the same time when it plans to streamline output in markets like Japan, the United States and Europe. Mitsubishi aims to lift its global production to 1.5 million units which is up by 50 percent by the process of resource redistribution. 20110115_134130_evo_x.jpg

Mitsubishi will cease production of a couple of its North American models and use the resources to increase output of models like the Outlander SUV which is sold in the US, India and many other global markets.

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I am a fan of Misubishi cars however, I don't fancy any existing models in the country. Lancer and Cedia haven't had a good share in the sedan market. It's high time the company did some serious thinking if it gotta sustain in the ever growing sedan sector. The interesting plans should hopefully give the company a renewed growth and I look forward to seeing the EVO manufactured in the subcontinent very soon.

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We all love Mitsubishi and we would love to see it bring in the new Lancer. It has rather ancient model lineup here and is in JV with an equally ancient and unimaginative company: HM. Now what purpose does it serve to bring vehicles like Pajero, Montero, Outlander, Evo 10 and persist with a mainstream cars like the ancient Lancer and old Cedia instead of getting updated avatars of the Lancer unless that happens and the dealer network is spruced up it's going only "downhill". 

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On one hand they say India is am emerging market which basically means the amount of disposable income with the population is increasing. Considering the conditions(economic and infrastructure) they should realize India is a gold mine for small hatch backs and economical cars. Its also quite evident that all other companies are fighting for the small car market, yet Mitsubishi is still stuck bringing in expensive lifestyle cars which have a rather limited market.

 

I think by the time Mitsubishi does take India seriously and bring in the proper products to our market, it will be too little, too late.

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Mitsubishi seems still not very clear about their strategy for Indian Market even after so many years of presence.

Considering Mitubishi's line-up of premium products (Montero, Pajero, Cedia, Lancer, Outlander etc... and EVO (expected) ) they should focus more on these product range only.

The best thing Mitsubishi can do to increase their presence is to introduce scaled down version of Pajero within the range of 10L to 15L. Because the price tag of 20L dosen't suits the Pajero as its too old from all aspects.

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Just One car turnaround this 3star's fortune here.

 

mitsubishi-i-car.jpg

 

Come out with a cheaper 600cc petrol car, a costlier e-variant, also try to come out with Nano's upcoming CRDI powertrain.

 

Mitsubishi-Chrystler-Fiat-Tata can make use of this relation and make use of Nano's engine, if not, they can buy engine from GM( 1L MJD)

 

Another car worth considering is Toppo

EK%26OTTI.JPG
creativebala2011-01-16 09:07:52

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The word "Mitsubishi" really melts my heart forever.It has every kind of vehicles including 4*4 Rally sedan and SUV with the top most feauture.

 I bet even BMW sucks when comparing with the handling of LANCER EVOLUTION X.I think,the re-launch of our old lancer(petrol/diesel but with turbo) itself enough to takeoff every maunfacturer from the indian market. Also it has to stop the pajero.And needs to sell the Outlander with the same cost as Endeavour. And Hatch back like Suzuki Swift will help Mitsu a lot instead of trying to make ugly design like "Nano sized cars". Iam expecting some Equivalent model same as the swift, from the mitsubishi but with the power. If my dream comes true. And oneday we Indians will be happily saying Bye Bye to the swift too. Because, "Product Matters".

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Bringing in Lancer 2010 will change the game for Mitsubishi.  It should be launched with both Petrol and Diesel options.

Since Mitsubishi already manufacturing diesel engines in India New Lancer 2010 can easily compete with Chevrolet Cruze, Skoda Laura in diesel segment and Civic in Petrol segment.

MITSUBISHI-LANCER-2010-4SA.jpg

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tejasmehta990 @ sorry dude.

Just for an info. LAncer Evo X(new lancer) is 3times costlier than the cars you have mentioned. Also its performance are far far far better and best than the CiviC.You can Compare only BMW series and AUDI,BENZ.., with this Lancer. Do check youtube videos for further comparison. And google it for knowing its feautures.

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@dineshzma116

Lancer 2010 or 2011 and Lancer EVO are entirely different vehicles.

Please check information before posting.

Below is from Mitsubishi's official website.

http://www.mitsubishicars.com/MMNA/jsp/build.do

lancer_allmodel.jpg

2011 Lancer

Extra value in a compact sedan.

MSRP starting at: $15,195* - - - - Approximately INR 7L so with 100% import duty the cost would be 14 to 15L that can compete with Cruze, Civic, Laura etc....

evo_allmodel.jpg

2011 Lancer Evolution

The street legend. Reloaded.

MSRP starting at: $33,995*

The Lancer 2010 or 2011 is also known as Galant Fortis in some countries.

Japanese New Carshinkosha2.gif

Mitsubishi Galant

Fortis

2011 model

galantfortis.jpg

Make Mitsubishi
Model Galant

Fortis

Driving Type Available in both 2WD

and also 4WD

Steering Position Right Hand Drive (on

the right side of car)

Transmission Type Available in CVT

automatic gear and also manual gear

Fuel Gasoline

(Petrol)

Passenger Capacity 5 (According to

Japanese law)

Engine Capacity 2000 cc
Engine Type 4B11 MIVEC DOHC 16

valves

Number of Doors 4
See

pictures of this car

Front

view1

. Front

view2

. Back

view1

. Back

view2

. Cockpit

view

. inside

view

Available Colors See avaiable colors of

this car click

here

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In case of Lancer 2010 the Mitsubishi India doesn't need to import the entire vehcile because the engines are already manufactured here and they also have done localisation of many parts because of long presence in India so the cost of vehicle can be considerably reduced if company imports only some of the exterior and interior parts through CKD route just as what Premier did for Rio by importing Rio's exterior and interior without engine because they already had  Peugeot Diesel with them in India.

Instead of bringing in hatchback COLT and try to re-establish itself in the mass market Mitsubishi can be back on track with Lancer 2010 which is resembling to EVO X which is quite famous and one of the most aspired vehicle among the prospective sedan buyers of India.

The Lancer 2010 / 2011 can do wonders for Mitsubishi just as the Civic did to Honda.

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Whatever we discuss but it seems Mitsubishi or Hindustan Motors are not at all  aggressive or seem interested to enter into competition.

Planning to bringing in Lancer EVO is not at all correct considering its high price and not very upmarket brand image in India.

Someone may find performance wise Lancer EVO better than BMW or Merc but that kind of performance seeker are very few in India.  

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