sarabjeet

Mercedes mulls a made for India luxury car

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The A Class is as popular as the VW Golf and other hatches in the class. During my visit to Germany some years back abundant A Class Mercs could be sighted. It is the most commonly sighted Merc on the German streets.

But its import even as CKD's will add duties to make it quite costly here- somewhere around Rs 15-20 K. And hatchbacks at this price will be quite a repellent. The Merc badge may however be an attraction.

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I am wondering if an all new car only for the Indian market is a viable proposition economically and if a relatively inexpensive Mercedes is made, would that not affect its brand value?

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Next Gen A class will surely come to India and is expected to cost around 15 - 17 lacs BUT its a hatch. who;s gonna pay 15 lacs for a hatch even if its mercedes. The made for India car better be a sedan or atleast SUV and shoul be priced below 20 lacs and in the class of the laura or atleast accord

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their game plan is simple, offer a low cost hatch (9-10 lakhs is a bit high but its a merc) this car might be exported to other developing nations. They shall go for heavy localisation and use govt. tax concession of <4M and 1.2p and 1.5 D engines options.

 

Don't expect it to have all the gizmos like sunroof, but be assured that benz will put in all the safety kits

 

@all : An CBU A class had cost me anything around 40 lakhs back in 2000 , yes those where the day of high duty but IMO 15L will need heavy localisation.
sarabjeet2011-01-31 01:41:50

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Made for a country cars have been poor designs a la Indian Toyota Etios(overall lacking),Suzuki Dzire (ugly rear). Have u seen the made for US VW Jetta. Its an abode of de-contenting. Even the Ford Figo isn't that stylish ,especially the side profile and windows if u compare to global cars like the Fiesta and the 2012 Focus. Doesn't matter that the Figo will be exported to many countries, it is still a made for india car.

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smart-fortwo-1.jpg

If some reports are to be believed, Mercedes-Benz is exploring the possibilities to launch a small car for the Indian market. While no specifics have been divulged about this new project, a small car with the three pointed star, and a substantially less price than even the C-class makes business sense. The company has the A and B class cars in its international line-up as options, but the interesting bit here is that M-B is mulling a ground up small car platform for this market. Although the costs involved in developing a car ground-up is enormous, and there has to be sustained volumes for such a project to be feasible, the company is still showing intent to consider the option.
The company is looking at modifying its Smart platform to suit the Indian conditions. Smart is a premium small car brand by M-B which offers two and four seater small cars with the name ForTwo and ForFour primarily in the American and European market. The car will be tweaked to suit the price and practicality sensibilities of the Indian audiences. Mercedes-Benz may utilize its alliance with Renault-Nissan to develop a cost-effective model for India. If all goes well, we may soon see Mercedes compacts zipping around on our streets.(Motoroids)

 

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@Ragav

the Fieste sedan is also a indian version .. isn't it ?

But that doesn't mean we shall always get a poorer desgine

 

 

 

 

 

 

Threads merged - Mod.
BornFree2011-02-01 17:21:36

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If Mercedes Benz brings out a quality car below 10 lakh, people will flock to the showrooms like never seen before. They will never do it though, the Badge has too much of value for that.

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@cyrus

it isn't the badge, its the import duty. People of India have been going around the world and they have realised that for the money of an Honda Civic in India people buy a C class in around the world.

Mercedes, BMW and Audi are niche because of the import duty which makes them expensive. India is growing and maybe these companies have realised that for India no longer considers their Entry level sedans as luxuries.

Look at china for an example, JLR is their largest market.this wasn't the case 10 years ago? After 10 years maybe India will be an important unit market for these companies.

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