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dr_nishu

BMW to launch 1-Series in India

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When Mercedes-Benz launches a car, there is certainly a BMW equivalent soon. When Mercedes-Benz announced the A-Class and B-Class for India, many asked BMW India whether they too would follow up with the Mini. The response was neither a yes nor a no but now BMW has decided to get the latest 1-Series hatchback (codenamed F20) to India. The BMW 1-Series will go on sale internationally in September and will be brought to India in the second half of 2012. The 1-Series is the cheapest car from BMW and thus has huge scope in our country.

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Why the 1-Series and not the Mini would be the next obvious question. The German automaker is well aware of the BMW brand being stronger than that of Mini and thus plans to leverage this to their advantage. Further more, the 2012 1-Series shares many of its parts with the 3-Series, making it easy to manufacture the car at their Chennai faclity. Further more the success of the X1 has prompted BMW to launch the 1-Series in India. The 1-Series is no small car by any means and at 4.2 meters in length, rivals a sedan in interior space.

 

The 1-Series for India will be powered by the same engines which do duty on the X1. The 2.0 liter diesel produces 181 bhp of power whereas the 2.0 liter petrol produces 150 bhp of power. With the lighter weight of the 1-Series and rear-wheel drive configuration, expect the 1-Series to be an out and out drivers car, reviving the

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This is brilliant news. The car will certainly be a nightmare for all sedans between 13-20 lacs. Mostly because of the brand name. 15-18 still seems a little steep though. I hope the base petrol version is priced around 13.5-14. Wishful thinking, I know.

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It will give great competition to non-premium cars carrying premium prices like the Honda Accord, Skoda Superb,VW Jetta,Toyota Camry . The sheer difference in quality and brand equity will drive people towards the BMW 1-Series even though the car may be smaller.

Since BMW X1 prices start at 2,250,000, it makes no sense to buy non-premium SUV's like Honda CRV,Mitsu Outlander and the Chevrolet Captiva. So,buyers looking for SUV's in 20 lakh category have shifted in droves to the BMW X1. Similar thing will happen even in the case of 1-Series.#4188775ragav206932011-07-08 14:37:10

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