ashikawa

Spied - Ford Fiesta Automatic Transmission

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When the Classic Fiesta was launched in 2005, Ford did a good marketing campaign. The whole Go fida idea did work out rather good for Ford. 

 

2011 New fiesta. No serious marketing campaign except a few ads about people going gaga over the voice activated command system. And the price? Well over 70-80 K over its rivals. And now an Auto on the petrol fiesta?

 

Ford India please wake up.

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Its meant to be a market failure what is Ford thinking . The pricing will reach @ diesel titanium + price tag and people will obviously buy the better FE diesel and get savings for a knee surgery than buy the AT .

 

I wonder if Ford will ever launch the hatchback version considering the market response of the sedan . Only 500 units average for 4 months old car is very lame .

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The Ford Fiesta is a much better car overall when compared to the Hyundai Verna, Maruti Suzuki SX4 and the Volkswagen Vento (the three competitors in the segment). The only car with an auto box that comes close to the fiesta is the Honda City. I am not considering the Skoda Rapid as it is share all mechanicals with the Vento

Kudos to Ford India for bringing in the most modern Dual clutch box(DSG in VW terms)- a segment first. To top it off, the gear box is sealed and totally maintenance free for life. Besides, the other features like hill assist which seem very exciting. The lightweight auto box is also said to offer class leading fuel efficiency without compromising drive-ability ( a boon in today's urban traffic conditions) and be maintenance free for a period of 10 years.

The driver centric nature of the all new Fiesta blended with the practicality of a sensible AT box that is efficient and smooth should really help Ford win back a better share in the C segment Auto sedan space.

I personally feel that one should not really compare the Fiesta A/T with the Verna A/T . The Verna is really not a driver's car and however good a value preposition it may be, there is not much point spending more money on an automatic when you are going to be in the backseat while a chauffeur takes to the wheel.

The Vento is too similar to the polo till the B pillar and the transmission is definitely not in the league of the DSG box offered on the more expensive range from VW and Skoda

On the whole, the Fiesta A/T seems to be the best pick of the lot since even the City is ageing and due to receive a facelift any time soon.

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Fiesta Dual-Clutch Automatic launched

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Fiesta auto comes with a dual-clutch gearbox-a segment first, prices start at Rs 8.99 lakh.

Feb 28, 2012

Ford has launched an automatic variant of its Fiesta saloon.

Available only in petrol variant, the Fiesta Powershift automatic comes with a new dual-clutch automatic gearbox (Code: DBS6) which is a segment first. The gearbox boasts of tech features like hill start assist, which keeps the brakes engaged for 2.5 seconds after you lift off the brake pedal and neutral coast down which disengages the clutch when the brakes are applied for greater efficiency and precise clutch slip, providing torsional damping of engine vibrations at low rpm (enabling lower lugging limits for improved fuel economy). According to Ford, the Fiesta Auto will deliver an overall fuel economy of 16.97kpl.

There are two variants on offer, a base

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Pricing of New Fiesta AT is good this time.

To me earlier Honda City AT was the best in this segment but i think with dual clutch technology and almost maintenance free for 10yrs/2.4 lac kms, it's going to be leader in this segment (AT).

Hopefully Fiesta manual variants should also get some price correction to compete.

Model      Price in lakh (ex-showroom Delhi)

Ford Fiesta automatic Style        Rs 8.99

Ford Fiesta automatic Titanium +    Rs 9.70

Hyundai Verna 1.6 SX (O) AT        Rs 9.64

Honda City V AT                     Rs 9.42

Honda City V AT with sunroof        Rs 10.12

Skoda Rapid 1.6 MPI Ambition AT     Rs 8.09

Volkswagen Vento Highline AT        Rs 9.21

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