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Anand Sivaraj

Honda CBR 150R to be priced below Rs 1.15 lakh

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Honda

Motorcycle and Scooter India (HMSI) is readying for the launch of a new

sports bike next month. The forthcoming product, the country's third

largest two-wheeler producer said, would take on Bajaj Auto's

freshly-introduced product under the KTM brand.

  

    The CBR 150R of

the Japanese subsidiary to be launch in March is priced at about Rs

115,000, pitting it directly against the KTM Duke 200 (Rs 117,000). Only

last month had Bajaj Auto, India's second largest two-wheeler maker,

launched the Austrian-brand street bike.

         The CBR 150R,

powered by engine of around 150cc, is a downsized clone of the popular

CBR 250R that HMSI sells at little over Rs 145,000. The new bike will

also compete against Yamaha's R15 sports bike, which recently received a

face-lift and is priced at Rs 107,000.

         

         Though Bajaj's

KTM bike offers better power with a slightly bigger engine in straight

comparison, HMSI chose to price its CBR 150R at a premium than Yamaha

and fractionally lower than KTM Duke.

     HMSI had

showcased the CBR 150R at the Auto Expo early last month without

disclosing price details. The bike, which will be fully built in India,

had received strong response from the visitors, according to company

officials.

       The company hopes to sell more than 3,500 units of the CBR 150R every month after its launch. Currently, Yamaha's R15 version 2.0 clocks sales of around 3,000 units per month.

This will be the third new offering by HMSI this year after it launched a face-lifted Dio with a new engine this month.

The Delhi-based company, which recently overtook Chennai-based TVS Motors to claim the third spot, has lined up seven new products for launch this year.

The company has lined up a face-lifted CBR 250R model for launch by this month-end. The new 2012 edition, also show-cased at the Auto Expo, will be dearer by Rs 1,500 offering a new colour combination.

Naresh Rattan, vice-president, sales and marketing, HMSI said the company was due to launch the CBR 250R shortly in the market. "The new bike has gone under production by the middle of this month," he added.

The CBR 250R has seen some substantial slide in sales in the recent months. The company saw sales of under 140 units of the bike in January as against its usual tally of around 2,500-3,000 units every month.

"There is no dearth of demand for premium priced bikes in India despite a broader slowdown in demand for the commuter bikes witnessed by a few players," Rattan noted. "The market is growing rapidly even is such times."

HMSI is phasing out the current generation of the bike from the distribution channels before trying to launch a face-lifted version.

Further, the company has been facing problems regarding components supplies from Thailand.

"There have been issues relating to components shortage due to the recent floods in Thailand which has impacted local production," revealed Rattan. "This matter is being sorted out before we launch the new version."

Besides the commuter segment bikes, the company is lining up latest versions of imported models, such as the CB1000R and the CBR Fireblade for launch.

source:www.bsmotoring.com

  

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Honda launches 150cc CBR150 at Rs.1.15 lacs only:

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Always dreamt of owning a CBR? Felt the 250 was just not agile enough for city roads? Now is your chance because Honda has launched the smaller CBR 150R in the Indian auto market at Rs 1,16,385 (ex-showroom, Delhi) for the Standard and Rs. 1,17,385 (ex-showroom, Delhi) for the Deluxe variant. Other performance bikes one can purchase in this price range include the Yamaha R15 2.0, KTM Duke 200, the soon to be launched New Bajaj Pulsar 200NS and the Hero Karizma ZMR.

The CBR 150R has a light and compact DOHC 150cc engine which produces a peak power of 17.6PS at 10,500rpm and a peak torque of 12.66Nm at 8,500rpm, which is ideal for city riding conditions. The CBR

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A few things that will make a deal for the bike are comfort and agility. If the bike offers a comfortable ride, it's a good spend, and given its smaller size, you get more agility than from its 250cc sibling.

But once again, a Honda product appears with an excessive price tag. Certain features (including the Engine Kill Switch) have been taken out from the Indian model, and it lacks ABS. Besides, if you put in a few more thousands, you can get the bigger sibling, which is fully loaded. If there's one thing stopping buyers from buying a refined bike like this, it's the absence of certain features from the India-spec model coupled with an excessive price. People will opt for the Pulsar 200NS or the KTM Duke 200 or even the bigger Honda CBR.

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People will opt for the Pulsar 200NS or the KTM Duke 200 or even the bigger Honda CBR.

In India, Honda bikes will sell. They address 2 very important factors which the other 3 bikes you mentioned failed to address.

1. Reliability

2. KDH( kitna deti hai)

 

This 150cc bike will have the best mix of both, so will sell well.

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If the KDH question happens to be a Paisa Vasool (Value for money) variety, the CBR150R will fall back. Honda bikes are often overpriced, as is the case with the Stunner (the PGM-FI version was a very poor seller) and also the so-called Deluxe Dazzler (which sported a Hero Honda innovation- a fancy paint job). People buying in a higher segment (who don't really want the not-so-reliable KTM and Bajaj) are prepared to stretch their budget for the maximum value for money, so the hi-tech, fully-loaded CBR250R (which is also reliable- as it is a Honda) comes in. After all, why buy a 150cc bike at a 200cc+ price- when it also lacks certain features that its counterparts abroad possess?

For high-end customers, mileage is not as much a concern as it is for the 100-150cc segment. Honda's 250cc engine offers good mileage in its segment. If mileage is what they want, so badly, they can opt for a Hero product. Reliability, though a little less than Honda, is comparable, and backed up by a widespread service and spares network.

It's a trade-off here. The CBR150R is more comfortable, reliable and frugal than its 200cc counterparts from KTM and Bajaj, as also more economical than its bigger sibling. Yet, you don't get total value for money spent, and you pay for the brand more than for a higher-end bike.

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