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TAUREAN CZAR

Harmann Bags TATA order....Aria V1 ( 2 ) ready?

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Looks like TATA is al set to unleash phase 2 innings of the TATA ARIA. Tata displayed a new refurbished variant of ARIA at the AUTOEXPO 2012. It boasted of captian middle row seats, Harmann Audio Systems and an all=new 6 speed Automatic.

If we look at the portifolio no vehicle in TML profile is luxury enough to hold a Harrmann System which is quietly expensive, and obviouslt ARIA fits the bill.

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Harman signs $500 mn deals with Chinese, Indian carmakers

Harman International Inc. said it signed more than $500 million worth agreements to provide in-car entertainment systems to three carmakers in China and India.

Harman will provide these systems to China's Geely Motors and BAIC Motors and Tata Motors Ltd it said in a statement on Monday.

The company, which provides audio products for cars made by BMW, Audi, Daimler, Toyota and Ferrari, was in talks with Indian auto makers as part of its plans to expand in the emerging markets, Reuters reported last year.

The company said it was on track to record $1.5 billion in revenue in Brazil, Russia, India and China by 2015.

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So expect the New Aria to boast of all new features and upgrades to take on the XUV 500 by Mahindra.

I hope atleast now TML rationalizes the price and fit it into the right bracket.

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More news:

Harman signs agreement with Tata Motors for supply of branded audio infotainment solutions

Harman, the global audio and infotainment giant announced yesterday that it had signed a strategic multi-year agreement with Tata Motors to develop and supply branded audio and infotainment solutions for the latter's cars.

Harman will

utilise its world class engineering and development teams to create

custom audio, navigation as well as multi-media solutions for vehicles

across Tata's model lines. The limited edition Tata Aria, the cross over

MPV from its stable will be the first vehicle to have Harman products,

which include a premium branded audio system under Harman's JBL brand.

The 360 watt JBL sound system boasts of having features such as ten

speakers with a dedicated subwoofer. This premium audio brand was

premiered at the Delhi Auto Expo 2012 held early in January this year.

Dinesh Paliwal, Chairman, President and Chief Executive Officer of Harman said:

"The agreement we have with Tata Motors is a milestone in the growth of

branded audio and infotainment system for the Indian market. We are

very proud and honoured to be selected by Tata Motors as their trusted

supplier. What is more, our development teams will work very closely

with Tata Motor's engineering staff to create unique products that will

surprise and delight customers. In tandem, we will set a new benchmark

in OEM installed sound and infotainment in the domestic market".

Speaking about the agreement with Harman, PM Telang, Managing Dirctor - India Operations, Tata Motors

said: "We will intensify the application of the infotainment and

acoustic platforms developed by Harman and offer world class solutions

in this domain in its future Passenger Car platforms both for the Indian

and export markets. Furthermore, Harman's innovative technologies and

large presence in all the premium cars in the world market will help us

take our cars to the next level".

Source: SULEKHA

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greatest undoing for the Aria has been its price , look how people piled onto it once it came down to over Rs 2 Lakhs

 

Even now sales are down (current discount 1 lakh)

 

I dont know how many of us would prefer a car just because of a better sounding audio system.

 

Also the AUTOMATIC would be higher priced and thus even lower sales

 

smiley2.gif

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Captain chairs in second row and a good music system will help. but wont make a big difference in sales. Dont forget Aria is still better than the XUV in terms of ride comfort.

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When world is going for compact SUV/MUVs Tata is going other way and is after improving it's not so successful socalled 'crossover'

Companies like Toyota (read Avanza) , Mahindra (read Mini Xylo) , Maruti (read Ertiga) and even premier (read Rio) are after developing mini SUV for it's practical nature and affordability , TATA is going in to offering Automatic Aria with Captain seat and Music system.

There is great demand for Mini MUVs / SUVs why Tata is not able to identify the potential and try to develop / offer such product ?

With whom Tata is trying to compete ????

Tata Aira is the clear case of wrong positioning with it's pricing.

Looks like Tata don't want to burn sales chart or want to reach to a large customer base who are looking for economical option than Innova and better looking vehicle than Xylo.

There is a Gap and customer who may prefer Tata Aria inbetween Innova, Xylo and XUV 500 but sadly Tata is not able to identify this gap and want to remain aloof by trying to play it's own game set in their coporate board room.

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In India, most first mover fails and the next which follows with slight improvement wins.

There was n no of example in our market.

First premium Hatch Getz, opened and Swift wins.

Mini SUV, Fusion opened, now whole market trying to fight.

First Super premium, Jazz opened, i20 wins.

Xover, Aria opened, XUV wins.

Though Aria is good, it has got yucky back and next to nil advertising. Price correction by a lac or 2 is also welcome.

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@ creativebala

interesting observation , never thought of it the way you did  .

 

remember STANDARD ROVER 1000/ 2000 , it was also some sort of a super hatch / sedan but failed to make an impact at that time. because of its out of the box styling

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When world is going for compact SUV/MUVs Tata is going other way and is after improving it's not so successful socalled 'crossover'

There is great demand for Mini MUVs / SUVs why Tata is not able to identify the potential and try to develop / offer such product ?

Heard in the past that Tata motors is trying to develop a new MPV, a-la The ERTIGA, on the Vista-Manza Platform, that also a Station Wagon is also in the making. We also heard that Carls Foster ordered stopping of all the new launches till all glitches are ironed out on existing platforms except ARIA. Hope TML gets it right this time, But Maruti this time stole the show being a first mover here.

About ARIA, hope TML plays the cards right time to revive the ARIA with better features and pricing.   

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Tata is a global brand and wants its product portfolio to include a vehicle from every segment .Globally majority of SUV car sales are in the C Segment and hence the Aria , which failed miserably in india.What india needs is a good SUVs in the B segment , that is where the bulk of action is going to be.

I personally dont like the TAILS of majority of TATA Vehicles , be it the Tail Gates or the Very long Tail lights, which they strap on to almost all of their cars.The need of the hour is some LED treatment on the front and back of the ARIA, loads of features like in the PRIDE Variant at the cost of the PURE Variant , one more thing, they need to hide the TATA Logo (this logo scares most of its buyers away) somewhere inside the front bonnet if you will ,Then with the interior space advantage it has over the XUV it may just be another best seller .

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Harman is a welcome addition but I would love to see Tata concentrating more on improving their after sales service centers, not just quality of work but the service centers in totality, better customer lounges to start with.

I feel the Aria is a better product than the XUV but just let down by a lot of Quality issues. I wouldn't mind paying more for the Aria if I am sure I will get a reliable car.

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Apart from fit and finish issue Tata also need to focus more on providing powerful free revving engine. Every time when I see any of the Tata vehicle I feel that the engine is struggling to pull the vehicle ahead as against that Xylo and Scorpio has the best free revving engines.

Aria has capabilities to cater to customers in all categories if TATA introduces versions with different price / feature / engine options, be it

(a) Touriest segment or a people mover segment (can compete with Tavera)

(B) Family MUV Segment (Xylo / low end Innova)

© Luxury MUV Segment (Innova & somewhat XUV)

Aria has lots of space to offer and since it is MUV lots of options can be offered to customers as per their requirements / need / budget.

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this is new, i was of the notion that TATA engines had good power ... have always liked the sapphires,quadrajets... 

 

ARIA is

too Plush for the Taxi Segment

too Pricy for the Family Segment

and Practically non existant in the Luxury SUV Segment

 

It stands nowhere, only a DEEP price cut could help it to be anywhere as you suggested.

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