Gurkha

Can Detroit Stop Its Slide in 2008?

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http://www.businessweek.com/lifestyle/content/jan2008/bw2008013_187362.htm?chan=top+news_top+news+index_businessweek+exclusives

Meanwhile, Toyota ™ passed Ford for the full year for the first time in 2007, to become the No. 2 volume seller in the U.S. market. Toyota Motor, including its Toyota and Lexus divisions, had record U.S. sales of 2,620,825 vehicles in 2007, up 3.1%.

Notice the march of the Japanese and thats definitely for a reason. Also notice that the Euro brands have absolutely no impact in US.

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Detroit carmakers have to do a lot of revamp in their products: make them more compact, increase FE, get smoother engines, improve ride quality... in short, they have to strip down a Honda or a Toyota or a Mazda and make better stuff than them. The feedback won't be discouraging for these are household names in the US, and will be readily accepted, atleast these bigwigs will hope...

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If you have watched Michael Moore's Roger and I, then you get a clear pic why Detroit can't compete with the Japanese. They need to make reliable cars with appeal. Most of the ill repute from domestic buyers have come due to Detroit selling sheer junks and not being responsible for it. Their recalls have not been frequent for vehicles with known mechanical and reliability issues, their resale even worse as they are perceived to be poor buys in second hand car market.

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detroit has for long been basking in the glory as the world no.1 manufacturing place..however they have not changed despite competition looming behind their backs and now to the forefront....they were under the impression that AMERICANS wont accept JAPANESE and they have been proved wrong. well it looks like detroit will have to come with another MODEL-T(india already has it in form of NANO)

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