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dr_nishu

Honda 110cc 'Dream Yuga' Commuter: Launched

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May 15, 2012

Honda Motorcycle and Scooter India (HMSI) has launched its first mass-market motorcycle for the Indian market, named the Dream Yuga. The 110cc motorcycle is priced at Rs 44,642 (ex-showroom Delhi).

The bike which was first unveiled at the 2012 Delhi Auto Expo will be the latest in the long line of Honda

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This could very well be called a Shine110 than an Yuva.

This bike has to work hard to beat Passion( almost similar looks, going to get the same 110cc engine with Hero's low cost maintainance)

Hero would still be hero because it still produces Splendor. Splendor addresses many needs of Aam Junta and is the only bike for Average/below average height people.

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Perception matters..

People's perception about Hero has changed after their separation from Honda & Now Honda has got the advantage directly, proof being the Improved sales numbers for Honda(HMSI) ranging from CB Twister to CBR 250R.

People with ~50k in their pocket are more Interested in picking Honda CB Twister than any Hero bike.

I'm sure this new mass bike will definitely bring 'Dream Yuga'(dream era) of Sales of motorbikes in India, about which HMSI have only dreamed of, till to date.

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Hero has really lost its charm after braking ties with Honda.

Its a reality that most of the people do not prefer any hero bike now as they are obsessed with name Honda.

Presently Bajaj is really taken over that segment with Discover 100.

Its very sad to see that Hero really failing to create any new product as they are just continuing with copy products of Honda and also their brand identity is not focused well as the name hero motocorp and the logo both are not very attractive

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