arreddyy 0 Report post Posted September 15, 2012 I'm just baffled by the decision of Yamaha for targeting just girls with a product which wont look bad on boys . Leaving aside the shades , the design of Ray is brilliant , has a youthful tone . Employing women in almost every procedure is no doubt a good move . But just tagging Ray as a girls scooter may leave a bad taste . Yamaha had a few examples infront of it , Kinetic ( Mahindra ) Flyte and Hero Honda ( Hero ) Pleasure . Both targeted towards fairer sex , didn't fly of the shelves . Lets take the Flyte first . Kinetic could have targeted college students with it . My sis owns one , and I can tell you its quite a package . Zippy engine , compact body and good brakes . Still , you see the results . Second , the Pleasure . A Honda Activa clone , could have done wonders for Hero , just because of Hero badge . But the Boys kept away from it . There is high percentage of urban youth which start of with an automatic scooter . In addition to it , the growing trafic favors the automatic scooters . So there is a huge market for scooters . Auto makers shouldn't tag themselves to a particular audience . It will be really interesting to see the market reaction , after the initial hype fades . Your take ! Share this post Link to post Share on other sites
Sstar 77 Report post Posted September 17, 2012 perhaps because these type of products are more suited for female needs Share this post Link to post Share on other sites
Hersch 4 Report post Posted September 17, 2012 Very right! Categorising a product for a specific user-set kills the overall larger market potential. The message to go out should be fitting for the entire audience at large. @Sstar: Agree, but partly! No doubt these serve the needs of the fairer sex better, but even guys look for things like comfort, convenience, and versatility which is what what the USP of such products. Cheers! Share this post Link to post Share on other sites
keyrun 0 Report post Posted September 17, 2012 Agreed! Why to brand it for Girls??? Masy be err..... Yamaha can give us the answer Hero's Pleasure with Priyanka Chopra saying these lines : 'Why should boys have all the fun?' Tanked royally Boys decided to stay away from this so called scooter which was designed exclusively fun for girls. Hahaha HONDA & SUZUKI are the best examples, as these brands don't brand their scooters for a particular sex. Cheers, $@! Share this post Link to post Share on other sites
Sstar 77 Report post Posted September 18, 2012 (edited) @Sstar: Agree, but partly! No doubt these serve the needs of the fairer sex better, but even guys look for things like comfort, convenience, and versatility which is what what the USP of such products. I think we should also keep in mind that companies want profit, high volumes, customer. And for the products like these - the greater volume of sales comes from the female customers. I think Honda Activa is the only exception in this category otherwise, look around for other products in this list...you will notice that most of them are getting ridden by ladies. Edited September 18, 2012 by Sstar Share this post Link to post Share on other sites
CarCrazyASTL 16 Report post Posted September 18, 2012 Guyz at yamaha should know, "when it comes to buying a vehicle for a woman, only colour matters!" If yamaha brands it as an male-oriented scooter, It'll sell like hot-cakes; as yamaha is brand of MACHO dudes! Share this post Link to post Share on other sites
creativebala 178 Report post Posted September 21, 2012 Same feel here, this bike not at all GIRLISH except for the pink color. If properly marketed, will become a big hit amongst boys as what DIO is doing. Share this post Link to post Share on other sites
banadictaustin 1 Report post Posted September 21, 2012 All of knows that Yamaha is well known brand and increase it's popularity day-by day because it launches quality, durable and reliable motorbikes. Share this post Link to post Share on other sites
photoauto 0 Report post Posted September 24, 2012 dimensions, lower saddle height and overall ergonomics of the scooter suggest that scooter is designed for petite personalities. For average built girls these factors will suite very well but may not suite the guys in same way though. Also Yamaha has created enough buzz and craze about their bikes being targetted exclusively for boys. So this time Yamaha might have thought building up brand image amongst fairer sex too. So its quite understandable from business perspective. Share this post Link to post Share on other sites
rki2007 0 Report post Posted December 9, 2012 (edited) The doesn't look girlish and its only the statement of Yamaha makes it look girlish. My personal opinion is any bike manufacturer for that matter should never categorize a model with any gender specific, which will in some cases turn away the prospective customers assuming that the bike belongs to the opposite sex. I had test driven Ray and my feel that Yamaha has done a good job and as some one said only the pink color will not hold good for guys and rest things are fine. ALL IS WELL. Edited December 9, 2012 by rki2007 Share this post Link to post Share on other sites
sachinsharma20 0 Report post Posted January 8, 2013 Seriouslt its a fact girls buy girlish things..if they find something cute then only they buy it..a strong masculine scooter will only be famous among boys if it is better than the average ones..not among girls.. Share this post Link to post Share on other sites
moishenriq 0 Report post Posted February 27, 2013 Yamaha is a big name in automobile industries and there are many popular model of Yamaha bikes that are available in the market. Share this post Link to post Share on other sites
sachinsharma20 0 Report post Posted March 9, 2013 STRENGTH POWER MILEAGE AND DEFINITLY ITS TIME TO SAY YES YAMAHA Share this post Link to post Share on other sites
