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dr_nishu

Renault taps Logan designer for Rs.3-lakh car for India

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To tap the large volumes making & most important Mass market of Rs.Sub 3-lakh entry level segment, Renault India taps Logan creator 'Gerard Detourbet' for car of such segment.

He's now a Vice-President of Renault's entry-level programme. He has moved to India early last year & is quietly building up an Indian supplier network & Crack team of local executives for that project.

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(Source: tribuneindia.com)

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Renault clearly has big plans for India and especially after tasting success with the Duster, their confidence is on a new high. Although they have been successful in the recent past, Renault would need to take up the gauntlet and toughen up to enter the ultra competitive 3 lakh rupee segment.

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surely they have some plans, but likewise they introduced a true french quality product (Duster) in India and got recognition everywhere, similarly they must bring in a quality product for sub 3 or 3 lac segment. Otherwise, unlike in case of Duster - where not much competition was there in the market, in entry level segment they have to deal with many giants.

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