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Tata Aria facelift on the anvil? EDIT: Aria facelift unveiled at Geneva Motor Show 2013

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The Tata Aria hasnt really seen the success it expected. First of all it was launched with a hefty price tag which was eventually lowered with 4x2 and cut price variants as well but that hasnt done any wonders either.

Here is recent spy shot of the Aria. If you observe carefully it has smoked headlamps which might signal that the Aria might be headed for a facelift soon. The Aria was also showcased with an AT box at the Auto Expo last year but there has been no news on that at all.

Youe opinions on the facelift and what Tata should do to turn the Aria's fortunes in the market

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News and pic source: Motorbash.com

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I guess little bit of cosmetic changes won't do any good to revive Aria.

They need work extensively on the exterior design, specially the rear.

It's very hard to change people's perception once damage has been done from initial launch of a product.

Another such example is Honda Jazz, which being a very competent product, never really recovered from it's initial pricing strategy.

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I guess little bit of cosmetic changes won't do any good to revive Aria.

They need work extensively on the exterior design, specially the rear.

It's very hard to change people's perception once damage has been done from initial launch of a product.

Another such example is Honda Jazz, which being a very competent product, never really recovered from it's initial pricing strategy.

I can see the change in the D pillar & car does look very good! What needs to be done is with engine, transmission & Interiors! The biggest downfall for the vehicle was interior space & material quality & if that is corrected with extended wheelbase & more premium materials, it can definitely do well!

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They need work extensively on the exterior design, specially the rear.

Yes the rear needs to be more in tune with times , LED treatment and Xenon treatment a must.

They were seen hiding for cover after the initial onslaught of both DUSTER and XUV,even their newest offering STORME is picking up on sales .

Since last year ARIA is being offered @9.99 L with practically no takers .

On the inside the monochrome entertainment system needs to go and replaced with the colour one and safety features offered as a standard fittment to the beast.

Please shorten the brake light housing, its never ending and my number one dislike.

Aria was Indias first ever crossover which could not CROSS OVER , i also feel the design was somewhat a mirror of the HONDA CRV and both faced similar fates.

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The problem is Tata botched both the marketing, pricing and design of the Aria. Tata wanted to showcase it as a SUV put the right interiors and features, priced it like an SUV but designed it to look externally like a MUV and a bloated Indica Vista. Had they brought out a proper SUV (more squarish design) like the Storme or the XUV, it would have sold more.

What Tata needs to do is to put a new body shell over the existing platform and mechanicals and bring it out as a proper SUV. This will take some time. In the immediate term they should at least do some major face-lift to the front gill and lights, both bumpers and the D pillar and do away with those terrible Christmas light tail lamps.

Tata has been talking about re-launching the car in 2013. Let us hope they can come out with a niggle free product like they have done with the Safari Storme.

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The problem is Tata botched both the marketing, pricing and design of the Aria. Tata wanted to showcase it as a SUV put the right interiors and features, priced it like an SUV but designed it to look externally like a MUV and a bloated Indica Vista. Had they brought out a proper SUV (more squarish design) like the Storme or the XUV, it would have sold more.

What Tata needs to do is to put a new body shell over the existing platform and mechanicals and bring it out as a proper SUV. This will take some time. In the immediate term they should at least do some major face-lift to the front gill and lights, both bumpers and the D pillar and do away with those terrible Christmas light tail lamps.

Tata has been talking about re-launching the car in 2013. Let us hope they can come out with a niggle free product like they have done with the Safari Storme.

K! But there is place for MUVs in this market too! & Aria was always compared with Innova & this was the main target which was kept in mind while designing the it!

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K! But there is place for MUVs in this market too! & Aria was always compared with Innova & this was the main target which was kept in mind while designing the it!

I agree with you. But Tata should have priced it and marketed it with Innova in mind. Instead they tried to price it and market it like an SUV -calling it a crossover and also providing 4-wheel drive in the top models. Had Tata priced the equivalent Aria models about 50,000 below the innova, they probably would have sold decent numbers.

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All Aria needs are

1. Awesome back. Throw away that MPV's

2. Raised bonnet, since its a X-over, it should not look tike Indica MPV.

3. Price cut and Less power( high FE) engine.

4.. Brawny looking GRILL, not a girlish smiley on an SUV

5. A bare basic variant, to attract yellow board.(may be even with Sumo CR4 engine and have 2L price cut)

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SPIED: 2013 Tata Aria Caught With New Tail Lamp Cluster

http://motorbash.com...l-lamp-cluster/

It is speculated that the new 2013 Aria will come with minor cosmetic changes, probably like the ones we have seen – smoked headlamps and a slightly different tail lamp cluster among others. But it is also rumored that Aria might get the more powerful 150hp mill which it already produces for international markets like Italy etc.

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when Honda realised that their civic was not getting much attention in usa last year, they gave it a big facelift just after it was in production for one year.

Tata is taking a lot of time for the Aria. Its high time they do something about it.

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Facelift on the Aria should be so that it differentiates it from the Indica family look. At the given price consumers want exclusivity.

Tata would also do good pricing the facelifted vehicle a little more rationally.

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Seeing pics from both the threads

The infinity roof has now found its way into the ARIA as well

The Orange bits on the Headlights and Taillights have gone.

The Interior is now refreshing and more classy with the BLACK replacing the PLUM treatment which was just too much for a vehicle of this size.

The tail lights are still very plain and boring.

The Centre console still needs work.

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Tata needs to do a proper facelift on the Aria and give it a SUV look makeover. The facelift should be such that even a layman should look at the car and say 'Wow New SUV' instead of asking 'Whats new?

Just changing the head lamps and tail lamps will not do the job for them. One hopes that this is only an interim refresh and real facelift will come soon.

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I think exteriors of the aria are pretty only place where it falls behind is interior space, overall material quality & refinement level of engine & transmission! & If they borrows some expertise from JLR, this problems can be solved easily!

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Only mega price cuts can work for Aria. Still it would be iffy! Tata should realize, the time for un-reliable vehicles is long over. So instead of packing in gimmicky gadgetry, they should focus on the basics & get them right. Though the market has progressed to feature loading, still Toyota & the likes manage to escape.

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Why on such a huge rear they cannot find space to RE-DO the Tail Lights , why does it have to be the same design again and again

Perhaps, TATA Motors need a good designers :)

On the other hands, their most of the vehicles have similar looking tails. Check Indica eV2, Sumo Gold, Storme, Aria...all vertical.

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