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F30

"Monkey Culture" in the Indian Automobile Industry !!!

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MONKEY SEE MONKEY DO !!!

If one monkey does an action the other has to follow, Because the monkeys think thats the trend.

Our Auto Companies are no different biggrin.gif

Its become a culture of copying each others products isnt it ? i

Just to sight a few examples of where i think it all started ;

INDICA to INDIGO was the 1st example i think of hatch to sedan conversion;

Maruti to follow Swift to Swift Dzire

Polo to Vento

Fabia to Rapid

Micra to Sunny

Pulse to Scala

& now Brio to Brio Sedan

TOYOTA to mention here played it other way around by bringing the sedan 1st (ETIOS) & then the hatch ( LIVA )

^ May see that happening to the FIESTA as well.

Indica eCS compact sedan trend again led by TATA;

Maruti Dzire CS ( selling now ) & older version selling as Dzire Tour

Verito to Verito CS

Vento to Vento CS

Ford led the Compact SUV market with the ECOSPORT (launch still pending)

Renault got the DUSTER ( great timing )

Mahindra led by MPV Xylo to Quanto conversion

Tata working on Aria compact version too;

VW working on Taigun ( may take a while for launch here )

Chevrolet planning to bring the TRAX

& im sure every Automotive manufacturer is thinking about launching an compact SUV

Maruti reworked the Ritz & the Swift to make a all new product the ERTIGA;

Renault to bring in the LODGY against it

FIAT planning to bring 500L

Honda working on an Brio/Jazz based Ertiga rival too

This may also be seen in the features provided in cars

^ I may have missed few examples but thought this would be good enough to kick start the discussion

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Hi..

Nice topic to dicuss and its becoming very hot too.

Indian economy and consumer mentality is focussing many manufacturers to do so. Same trend is also seen with other countries.

We always want all the features at least possible price, which is quite right being a customer.

But we are ready to neglect other facts like safety etc and prefer lower price itself.

Also the product lifecycle now has drastically reduced to 4-5 years and will reduce further.

Thus surviving has become difficult for manufacturers.

The act of platform sharing and copying the design or body style from other successful models is output of that only.

This situation will evolve further and we can't help that.

Brazilian market is much better than us, full of variety and options.

Thanks to people are ready to pay more and hence companies are also enjoying good profits and hence can give better products.

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@F30:

You forgot the one of the biggest & emerging badge engineering, dude.

Micra to Pulse.

Vento to Rapid.

Sunny to Scala.

Duster to Nissan Duster(name still unknown yet).

Its just a matter of tasting the waters first & blurring the inter-segment boundaries.

Whosoever jumps into the segment first evokes the scope for the segment & paves the path for another manufacturer, which makes the latter to jump into it & tasting it.

But still i miss those era & the cars, when;

M800 was like M800,

Zen was like Zen,

Esteem was like Esteem,

Cielo was unlike Matiz & vice versa,

Accent was quite distinct from Getz & many more similar duos' or trios'.

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Very interesting topic and couldnt have put it better myself. The trend of making sedans or CS sedans out of hatches is catching on big time in our country. You can thank the Govts policy of offering excise relief to sub 4 metre cars for that. And even though the CS sedans do look weird (heck i even hated the looks of the gen 1 Indigo), they still sell because you can brag about having a car with a boot, that makes you one level higher than a hatch.

I would applaud Tata Motors for coming up with this initiative and the others followed

Like dr.nishu said, badge engineering is another upcoming trend here.

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Thanks to people are ready to pay more and hence companies are also enjoying good profits and hence can give better products.

+1 to that

If the co. makes good profit they dont need to cut corners to accommodate new products coz right now their creativity is focusing majorly on cost reduction.

@F30:

You forgot the one of the biggest & emerging badge engineering, dude.

Micra to Pulse.

Vento to Rapid.

Sunny to Scala.

Duster to Nissan Duster(name still unknown yet).

Yes, badge engineering is another form of cost reduction tool with almost no additional engineering cost.

But badge engineering is totally different from platform sharing (Like a single platform can be used to make a hatch to sedan to may be an SUV too) whereas re-badging is of the same vehicle only.

I would applaud Tata Motors for coming up with this initiative and the others followed

Yes, good to see TATA leading the way :)

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